What is conversion? Conversion occurs when a site’s visitor does what a marketer wants them to do. Similarly, what counts as a “Conversion” will depend on your site and goals. For instance: In eCommerce sites, a Conversion happens when one of your visitors makes a purchase. What is Conversion Rate Optimization? Generally, Conversion Rate Optimization is...
What is Page Speed? Talking about page speed, it means how long it takes for a page on site to load. But don’t get confused page speed with site speed since page speed means only the time that it takes for an individual page to load. Page element such as – HTML code, CSS that styles page, JavaScript...
What is schema markup? What’s schema markup or schema.org markup? Well, it is something like coding that allows creating enhanced descriptions for search results. With the help of this, you can optimize your sites where search engines will read and provide informative results for searchers. Generally, the aim of search engines like Google is to...
What are HTTP Status Codes? Have you ever wondered what actually is HTTP and how it works? Well, when we click on a certain link and press enter, the browser sends a request to the webserver for which you are trying to access. Then the server receives the request and processes it and sends the...
This provides instructions to search engines about how to crawl website pages in your way. We can say it’s like a recommendation than an instruction that is generally ignored by crawlers. According to Google, these are compressed than rules in robots.txt. It is used to save pages from indexing, which gives you the chance to...
What is robots.txt? Generally, a robots.txt file tells search engines about your website’s format of engagement. The main thing about SEO is to send the right signals to search engines and this robots.txt, is one of the ways to communicate your preferences to search engines. In other words, this prevents web crawlers from accessing part of...
In general, duplicate content can be defined as exact copies of content on other websites or on different pages of the same website. Having large amounts of duplicate content means a direct negative impact on Google rankings. For a broad definition, duplicate content is the content that adds little to no value for your readers....
What is Alt Text? Alt text, also known as ‘alt attribute’ applied to image tags for providing a text alternative for search engine. In simple words, it describes an image on a web page. It is an HTML attribute, a description of about 100 characters to describe an image and can positively impact on search engine rankings. Uses of...
Generally, a meta description is a web page’s meta tags. Here text may appear in the search engine results under the title. With the meta description, webmasters can filter out the content and quality of a web page. In other words, it is a snippet, that summarizes a webpage’s content. We can say it is an essential component of on-page...
The title tag is what catches a reader’s attention and makes them click on the link. It’s like the title of a book, that invites the reader to click on your page. You need to optimize your title for the search engines to rank well in search engine results pages so, SEO title optimization is very...