What is Page Speed?
Talking about page speed, it means how long it takes for a page on site to load. But don’t get confused page speed with site speed since page speed means only the time that it takes for an individual page to load.
Page element such as – HTML code, CSS that styles page, JavaScript files, images, and videos and much more affects the page speed. Moreover, Page speed is measured on mobile devices and desktop separately. And this is because of technology differences between them, resulting in a different experience for users.
Best SEO Practices for improving Page Speed
1.Optimize images
Usually images are the heavy elements and compressing those images will definitely make your site load faster.
There are many tools like TinyJPG and TinyPNG for compressing images which will save more bandwidth. If you run a WordPress site, then WP Smush will make it easy to optimize pictures.
2. Optimize & minify code
Sometimes a badly written code can make your site slow. Therefore, use third-party services and tools that are being updated. You can use plugins like WP Rocket or W3 Total Cache.
3.Enable Browser Caching
Whenever you visit a website, your browser has to connect and download the entire website from the web server.
If you have enabled the browser caching then this process only has to take place the first time when someone visits your site. Though this doesn’t speed up your webpage for the first time , it will make a huge difference for visitors.
If you are a WordPress user, you can use plugins like WPRocket for setting up cache.
4.Use AMP
If you really want to speed up your website, then AMP (Accelerated Mobile Pages) is for you. This will create a stripped-down version of your website which is accessible from mobile devices.
It can be easily implemented for WordPress with plugin.
5.Reduce redirects
Another way to improve page speed is by reducing redirects. Every time there comes a redirect, there is an additional waiting period for the HTTP request. So, if set up properly, this should be very minimal, but it still exists. And if not set up, it can be very time-consuming.
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