Are you a business owner and looking for strategy to boost your business online? Then this article will be very helpful. You can consider these 4 types of SEO to enhance your website business or in search engine.
SEO (Search Engine Optimization) is the practice to improve the visibility and positioning of our website in search engine when terms related to our business in searched by user. SEO can also be considered as a process to gain traffic in our website through organic, free and natural search result in search engine. In simple language SEO implies towards the improvement of any online content such that it appears on the top of search engine like Google or Bing whenever keyword related to our business is searched.
SEO can be categorized into infinite number of types. In this article we will be discussing some of the major types of SEO that will definitely be a key to boost your website.
1. On Page SEO/On Site SEO
On page SEO includes all the materials that user will see when they visit our site i.e. content. On Page SEO is the optimization that is done within the site. In simple term we can understand this as the optimization done for the content. In an On Page SEO the keyword, title of the content, URLs, Meta Description, Images and content itself is optimized so that our content is ranked higher whenever related keyword is searched.
Effective On Page SEO must consist of informative content that contains most relevant keywords. However, ensuring that those keywords are completely optimized to fulfill your objectives will significantly improve your SEO. For example: adding keyword to title, heading and sub-heading , beginning of paragraph etc.
2. Off Page SEO/Off Site SEO
Off Page SEO is simply the optimization done outside of our site. In other words it includes working on the external ranking factors like link building. The practice of obtaining SEO backlinks from other websites is known as link building. These backlinks operate as ‘votes of trust,’ increasing the authority of the destination website.
On Page SEO is more concentrated towards the improvement of various factor in the content of site whereas Off Page SEO has a lot to do with promotion of our site through external source like some other website and social media by putting the link of our site. While it’s tough to quantify the impact of a single link, it’s safe to assume that receiving a strong one may give the rankings a significant boost.
3. Technical SEO
In a nutshell, technical SEO is concerned with things that happen behind the scenes and is connected to on-page characteristics. For example, Search engines may give preference to sites that have a responsive design that works well on any devices. Website speed is also vital; if our page takes too long to load, people may leave, and ranking algorithms may penalize you.
Other technical considerations that can aid your SEO include image optimization, employing a secure HTTPS connection, caching information to speed up load times, and publishing complete sitemaps. Technical SEO is also considered as subset of On Page SEO. It mostly implies towards providing a good user experience. If our site is fast and loads smoothly it will enhance the user experience and keep a good impression of our site to user.
4. Local SEO
Not all the business run through online medium. There are business where physical presence of customer is essential. The better our information is presented to search engines, the more likely it is to be displayed to potential consumers. Including a region or city in your material, such as page titles, descriptions, and keywords, as well as presenting accolades and trust symbols for visitors, may aid in the conversion of local leads into paying clients.
1. Black Hat SEO
Black hat SEO is a set of practices used to boost website ranking while going against search engine guidelines. Black hat SEO tactics are used by certain organizations because they produce quick results. People seek instant pleasure without having to put in a lot of effort. However, the disadvantage is that black hat SEO hurts organizations in the long term.
The tactics that comes under Black Hat SEO are:
- Link Spamming
- Keyword stuffing
- Copying content
- Buying links
- Hiding links
2. White Hat SEO
White hat SEO tactics are the most effective strategy to increase and optimize website SEO ranking over time. These are the strategies Google suggests users apply to improve the site’s ranking in the search results. They follow Google’s search engine standards and provide excellent outcomes for the company.
White hat SEO includes following strategies:
- Creating high quality content
- Optimizing HTML
- Social media sharing
- Making user friendly site
The listing of details of our business in the listing must be polished with high-quality photographs, accurate content, and genuine customer feedback. We should also make sure that business contact information is clearly displayed and marked up with schema markup so that search engines can find it. The better the information is displayed to search engines, the more likely it is that they will show it to potential buyers.
These four SEO are the major type of SEO that should be understood by all business holder and digital marketer. Besides these there are lots of different types of SEO that can be considered to boost website and business.
Also read how Google search engine works.