No index is a meta tag added to a web page’s Html which tells Google’s crawler not to index the page and not to show results in the SERPs. Noindex is an excellent way to manage the indexing of any individual subpage. It helps to determine whether or not a certain web should be included...
The first step to a good SEO campaign is to identify keywords. If there are no relevant keywords in the content, Google may not be able to rank the article. So, Targeting the correct sorts of Keywords is the foundation of a successful search strategy. When the best keyword is found, the majority of your...
URL, known as Uniform Resource Locator is generally referred to as a ‘web address’. In other words, it is a string that indicates the location of a web page or other resources such as images. Additionally, this will indicate the method by which the resource shall be retrieved which includes HTTP, HTTPS, etc. Usually, a URL consists of three...
What is the domain? A domain name is a website’s online address in simple words. Domain names are used more in business, as it helps your customers know what you are selling before visiting your website. The domain of a site is what we refer to as a “web address”. In other words, it is...
What is conversion? Conversion occurs when a site’s visitor does what a marketer wants them to do. Similarly, what counts as a “Conversion” will depend on your site and goals. For instance: In eCommerce sites, a Conversion happens when one of your visitors makes a purchase. What is Conversion Rate Optimization? Generally, Conversion Rate Optimization is...
What is Page Speed? Talking about page speed, it means how long it takes for a page on site to load. But don’t get confused page speed with site speed since page speed means only the time that it takes for an individual page to load. Page element such as – HTML code, CSS that styles page, JavaScript...
What is schema markup? What’s schema markup or schema.org markup? Well, it is something like coding that allows creating enhanced descriptions for search results. With the help of this, you can optimize your sites where search engines will read and provide informative results for searchers. Generally, the aim of search engines like Google is to...
What are HTTP Status Codes? Have you ever wondered what actually is HTTP and how it works? Well, when we click on a certain link and press enter, the browser sends a request to the webserver for which you are trying to access. Then the server receives the request and processes it and sends the...
This provides instructions to search engines about how to crawl website pages in your way. We can say it’s like a recommendation than an instruction that is generally ignored by crawlers. According to Google, these are compressed than rules in robots.txt. It is used to save pages from indexing, which gives you the chance to...
What is robots.txt? Generally, a robots.txt file tells search engines about your website’s format of engagement. The main thing about SEO is to send the right signals to search engines and this robots.txt, is one of the ways to communicate your preferences to search engines. In other words, this prevents web crawlers from accessing part of...