Concept of Organizational Goals| Types, Features and Purpose

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Concept of Organizational Goal

  • A goal is a statement of a desired future an organization wishes to achieve.
  •  It describes what the organization is trying to accomplish. 
  • Goals may be strategic or tactical. 
  • Goals serve as an internal source of motivation and commitment and provide a guide to action as well as a means of measuring performance. 
  • An organizational goal is a desired state of affairs that organization attempts to realize. 
  • It provides a way of assuring that an organization will get where it wants to go. 
  • Organizational goals focus on a long-run phenomenon.
  •  They serve a number of purposes such as the provide guidance and unified direction for people in the organization, promotes good planning, source of motivation to employees, and provide an effective mechanism for evaluation 4 and control.

Definition of Organizational Goal

 They serve a number of purposes such as the provide guidance and unified direction for people in the organization, promotes good planning, source of motivation to employees, and provide an effective mechanism for evaluation 4 and control.

Purpose of Organizational Goal

  • To provide guidance and direction
  • To promote good planning
  • To serve as source of motivation
  • To provide an effective mechanism for evaluation and control
  • To provide distinct image to the organization

Types of Organizational Goals

On the basis of level

  • Mission
  • Strategic goals
  • Tactical goals
  • Operational goals

On the basis of nature

  • Survival goals
  • Profit goals
  • Growth goals
  • Market share goals
  • Productivity goals
  • Social responsibility goals

On the basis of time

  • Long-term goals
  • Medium-term goals
  • Short-term goals

On the basis of area

  • Production goals
  • HR goals
  • Financial goals
  • Marketing goals

On the basis of formality

  • Formal goals
  • Informal goals

Features of effective organizational goals.

An effective organizational goal should have the following features:

Specific

It should focus on what the organization intends to accomplish. Organizational goals must be precise. It must be clearly defined and should be understood by every concerned person. 

Mesureable

Every goal should contain details about how particular aspects of performance will be measured. It should be measurable in terms of quality and quantity.  

Attainable

Organizational goal should not be over ambitious it should be attainable but it should be challenging. 

Relevant

It should be appropriate and consistent with the vision and mission of the organization. 

Time Bound

Goal must be bound by the time frame. There must be a clear estimation of time period for accomplishment of goals in future. 

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