The importance of Search Engine Optimization refers to optimizing a website and its content to improve its visibility and ranking on search engine results pages (SERPs). SEO aims to increase organic (non-paid) traffic to a website by making it more relevant and attractive to search engines like Google, Bing, and Yahoo. When someone searches for...
What is the domain? A domain name is a website’s online address in simple words. Domain names are used more in business, as it helps your customers know what you are selling before visiting your website. The domain of a site is what we refer to as a “web address”. In other words, it is...
What is conversion? Conversion occurs when a site’s visitor does what a marketer wants them to do. Similarly, what counts as a “Conversion” will depend on your site and goals. For instance: In eCommerce sites, a Conversion happens when one of your visitors makes a purchase. What is Conversion Rate Optimization? Generally, Conversion Rate Optimization is...
What is Page Speed? Talking about page speed, it means how long it takes for a page on site to load. But don’t get confused page speed with site speed since page speed means only the time that it takes for an individual page to load. Page element such as – HTML code, CSS that styles page, JavaScript...
What is schema markup? What’s schema markup or schema.org markup? Well, it is something like coding that allows creating enhanced descriptions for search results. With the help of this, you can optimize your sites where search engines will read and provide informative results for searchers. Generally, the aim of search engines like Google is to...
What are HTTP Status Codes? Have you ever wondered what actually is HTTP and how it works? Well, when we click on a certain link and press enter, the browser sends a request to the webserver for which you are trying to access. Then the server receives the request and processes it and sends the...
This provides instructions to search engines about how to crawl website pages in your way. We can say it’s like a recommendation than an instruction that is generally ignored by crawlers. According to Google, these are compressed than rules in robots.txt. It is used to save pages from indexing, which gives you the chance to...
What is robots.txt? Generally, a robots.txt file tells search engines about your website’s format of engagement. The main thing about SEO is to send the right signals to search engines and this robots.txt, is one of the ways to communicate your preferences to search engines. In other words, this prevents web crawlers from accessing part of...
In general, duplicate content can be defined as exact copies of content on other websites or on different pages of the same website. Having large amounts of duplicate content means a direct negative impact on Google rankings. For a broad definition, duplicate content is the content that adds little to no value for your readers....
What is Alt Text? Alt text, also known as ‘alt attribute’ applied to image tags for providing a text alternative for search engine. In simple words, it describes an image on a web page. It is an HTML attribute, a description of about 100 characters to describe an image and can positively impact on search engine rankings. Uses of...