Value Proposition:

• Benefits vs features, relation to needs, and high value adding
• Solution driven or efficiency improvement
• Value proposition statement including Needs, Approach, Benefits per cost, Competition

Market Research & Customers Identification

• Customer needs, pain points and demographics
• Market research and validation
• The decision-making process
• Target customer profile, persona

Competitive Advantage & Markets:

• Classes of competitors
• Product differentiation,positioning
• Market structures
• Market segments, size
• Beachhead market and creating your market

Introduction to Intellectual Property:

 Needs of intellectual property
 Types of intellectual property
 Procedure to register
 Intellectual property of a product
 Importance of intellectual property in business
 Copyright & trademarks regulations
 Patents, trade secrets, contracts, non ‐disclosure and non ‐compete agreements

Planning IT Business & Execution:

• Principles and concepts of business ownership
• Types of business ownership
• Factors that influence entrepreneurial venture.
• Factors that influence in starting a new entrepreneurial venture
• Roadmap for research, development, and production
• Develop IT Business Plan.
• Importance of a Business Plan.
• Criteria of a good Business Plan.
• Determine business plan outline
• IT business plan
• Sales and marketing plans; cost of customer acquisition, customer lifetime value
• Plans for R&D, operations, sales and marketing, human resources
• Lean concepts and organization

Financial Analysis and Accounting Basics:

• Organize financial plan for new ventures in technopreneurship
• Importance of financial plan
• Preparing financial statements and capital budgeting in IT Business
• Cash flow statements and projection
• Income (P&L) statements; accrual accounting, depreciation, operating expense
• Balance sheets; equity, liability
• Breakeven time

Raising Capital:

• Sources: debt and venture capital
• Incubators, accelerators
• Grants, competitions

The Product or Service :

• Core value of product or service
• Minimum viable product anditera tive design
• Cost of goods sold
• Product development plan, Gantt chart

IT Business Models & Globalization:

• Time value of money
• Revenue generation
• Price structure; price elasticity
• Channels of distribution
• Strategic partners
• Cultural differences in communication

Ethics and social responsibility:

 Ethics. codes of ethics
 theoretical frameworks
 broader ethical considerations
 Ethical issues