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Ecommerce and Digital MarketingMBAPurbanchal University

E-Commerce and E-Business

By ICT Byte
1 Min Read
0

Last Updated on 12 months ago by ICT Byte

E-Commerce (Electronic Commerce):
The process of buying and selling goods and services over electronic systems such as the Internet or other computer networks.

E-Business (Electronic Business):
A broader concept than e-commerce. It includes not just buying and selling, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization.


Key Differences: E-Commerce vs E-Business

CriteriaE-CommerceE-Business
ScopeBuying and selling onlineAll business processes using the internet
FocusExternal (customers, suppliers)Internal & external (operations, communication)
ActivitiesOnline sales, paymentsSupply chain, inventory, CRM, HRM, etc.
Tools UsedShopping carts, payment gatewaysERP systems, intranet, extranet, CRM
RelationshipSubset of E-BusinessSuperset including E-Commerce

Advantages of E-Commerce & E-Business

  • Global reach and market access
  • 24/7 business availability
  • Cost reduction (staff, infrastructure)
  • Faster transactions and delivery
  • Inventory and supply chain efficiency
  • Personalization and data-driven marketing
  • Automation of sales and operations
  • Better customer insights and CRM integration

Disadvantages / Limitations

  • Security and privacy concerns
  • High initial setup and tech cost
  • Lack of personal touch
  • Internet dependence
  • Legal/regulatory barriers
  • Return/refund complexities
  • Digital divide (limited access in rural areas)
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E-Commerce and Digital Marketing Syllabus | MBA 2nd Semester | Purbanchal University

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