The 7 Cs of Effective Communication

The 7 Cs of Effective Communication

1. Clarity ( not vague)
2. Conciseness( short, simple and brief)– brevity is the key to effective communication
3. Completeness ( well-connected thoughts in the form of sentences)
4. Consideration( be emphatic—right ideas should be stressed on)
5. Correctness( accuracy) – no rumors, no bias and no grammatical errors. It should be exact and correct.
6. Concreteness: It should be to the point supported by facts and figures in a very easy language.
7. Courtesy : This implies that both sender and receiver should have good terms with each other so as to understand each other’s thoughts and feelings and respect them.
   ( Practical, factual, concise, clear, and persuasive– in book)

Nature / Characteristics of Communication

1. It’s a two-way process.
2. It is an ongoing process.
3. It is meaning-based.
4. It is a social process.
5. It is contextual.
6. It is an inter-disciplinary science
7. It avoids misunderstanding.
8. It is dynamic.
9. It’s more than words( signs, gestures are used).
   10 It is pervasive( used all levels of management in business)