Managerial Communication MCS 1st Semester Syllabus – Lincoln University College

Course Objective:

The program offers the students with a foundation and conceptual knowledge along with skills relevant across changing times, and principles of good communication. The major objective of this module is to develop in students communicative competency in the diverse fields of IT and management.

1. Communication in General

Managerial and Technical Communication

Personal/Professional/Organizational objectives of communication.

Importance of managerial and technical communication for the career and for the organization  

2. Forms of Communication

Types – Patterns – Directions of communication

Advantages / Disadvantages of the various forms

Operational categories of communication

Barriers of Communication:

Basic Communication Process Model

Medium – Channel – Noise –Feedback

Sensory Limitations

3. Gateways of Communication

Gateways for each of these barriers.

Nonverbal Communication

Kinesics – Occulesics – Paralanguage – Proxemics – Haptics –Chronemics

Improving nonverbal communication

Intercultural Communication

Concepts of culture, culture centric behaviors and the ways to avoid them.

Factors of differences in intercultural communication

Features of low-context and high-context cultures.

Improving intercultural communication skills.

4. Quiz, Case based presentation & Assignment Activities

5. Listening

Process of listening

Barriers of effective listening

Effective v/s ineffective listening

Types of listening and their roles

Speaking

Types of speaking according to modeof delivery

Types of speeches and tips for their delivery

6. Etiquette and Socialization

Meaning of Etiquette and its components

Business Etiquette in general and in social context

Presentation

Components and instruments of oral presentation.

Planning and delivering a presentation.

Interviews

Types of interviews and their functions

Steps and techniques of taking interviews

Steps and techniques of giving interviews

7. Meetings

Types of meeting and components of meeting

Planning and conducting a meeting.

Agenda, minutes and their parts.

8. Quiz, Case based presentation & Assignment Activities

9. Business Correspondence

Types of business letters, their structure and format.

Essential and additional components.

Techniques of letter writing and the approaches.

Effective Business Writing

Planning, writing and completing a business message

10. Sales correspondence

Types of Enquiries, components and techniques of writing

Orders, their components, and techniques of writing.

Components of replies and how to write them.

After-sales correspondence

Writing complaints and claims

Writing adjustments and replies according to fault

11. Quiz, Case based presentation & Assignment Activities

12. Positive and Negative Messages

Developing a Positive Tone

Planning, Writing, and Editing

Official Correspondence

Types and components of agency lettersand techniques ofwriting

Types of memos and variouscomponents

Essential features of circulars, noticesand examples

Job correspondence

Essentials of a job campaign

Types of resumes, their functions and formats.

The techniques of application letter writing

Post-Interview correspondence

13. Effective e-mails and Instant Messages

Strategies to Effective e-mails , Correcting  Faulty e-mails

Creating Emails – IM – Textmessages

Persuasive messages

Philosophy and theories of persuasion

Elements of persuasion – Appeals

Sales letters and the technique of sales writing

14. Reports and Proposals

Types

Strategies

Examples

15. Final Research-based Presentation & Assignment Activities with Report

Course outline:

No .	LESSON PLAN	Lectur e	Tutoria l	IL T	Tota l
1.	Communication in General: Managerial and Technical Communication Personal/Professional/Organizational objectives ofcommunication.Importance of managerial and technical communication for thecareer and for theorganization	4	2	3	9
2.	Forms of Communication: Types – Patterns – Directions of communicationAdvantages / Disadvantages of thevarious formsOperational categories ofcommunication Barriers of Communication: Basic Communication ProcessModelMedium – Channel – Noise –FeedbackSensoryLimitations	6	3	3	12
3.	Gateways of Communication: Gateways for each of thesebarriers. Nonverbal Communication: Kinesics – Occulesics – Paralanguage – Proxemics – Haptics –ChronemicsImproving nonverbalcommunication Intercultural Communication: Concepts of culture, culture centric behaviors and the ways to avoidthem.Factors of differences inintercultural communicationFeatures of low-context and high-context cultures.Improving intercultural communicationskills.	8	5	5	18
4.	Quiz, Case based presentation & Assignment Activities	–	2	2	4
5.	Listening: Process oflisteningBarriers of effectivelisteningEffective v/s ineffectivelistening	7	3	4	14

	Types of listening and theirroles Speaking: Types of speaking according to modeof deliveryTypes of speeches and tips for theirdelivery
6.	Etiquette and Socialization Meaning of Etiquette and itscomponentsBusiness Etiquette in general and insocial context Presentation: Components and instruments oforal presentation.Planning and delivering apresentation. Interviews: Types of interviews and theirfunctionsSteps and techniques of takinginterviewsSteps and techniques of givinginterviews	8	3	4	15
7.	Meetings: Types of meeting and components ofmeetingPlanning and conducting ameeting.Agenda, minutes and theirparts.	3	2	3	8
8.	Quiz, Case based presentation & Assignment Activities	–	2	2	4
9.	Business Correspondence: Types of business letters, their structureand format.Essential and additionalcomponents.Techniques of letter writing and theapproaches. Effective Business Writing: Planning, writing and completing abusiness message	5	2	2	9
10.	Sales correspondence: Types of Enquiries, components andtechniques ofwritingOrders, their components, and techniquesof writing.Components of replies and how to writethem. After-sales correspondence: Writing complaints andclaimsWriting adjustments and replies accordingto fault	6	3	3	12

11	Quiz, Case based presentation & Assignment Activities	–	2	2	4
12	Positive and Negative Messages: Developing a Positive Tone Planning, Writing, and Editing Official Correspondence: Types and components of agency lettersand techniques ofwritingTypes of memos and variouscomponentsEssential features of circulars, noticesand examples Job correspondence: Essentials of a jobcampaignTypes of resumes, their functions andformats.The techniques of application letterwritingPost-Interviewcorrespondence	8	4	6	18
13	Effective e-mails and Instant Messages:        . Strategies to Effective e-mails , Correcting  Faulty e-mails Creating Emails – IM – Textmessages Persuasive messages: Philosophy and theories ofpersuasionElements of persuasion – AppealsSales letters and the technique of saleswriting	5	3	4	12
14	Reports and Proposals: Types, Strategies Examples	4	2	2	8
15	Final Research-based Presentation & Assignment Activities with Report	–	4	4	8
	TOTAL	64	42	49	155