Digital Marketing Syllabus | MCS | Lincoln University College

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Introduction to Digital Marketing:

  • Importance of digital marketing
  • How can digital marketing be the ultimate tool for success for businesses?
  • How to conduct a competitive analysis
  • Case studies regarding strategies involved
  • Marketing automation
  • Digital analysis

Planning and Creating a Website:

  • Brand awareness, credibility & deliver among consumers
  • Practical demonstration on how to create a website
  • How to incorporate design and other elements into the website

Search Engine Optimization (SEO):

  • On-page Optimization
  • Keywords
  • History & growth of SEO
  • Off-page Optimization
  • Google Ad words

Search Engine Marketing (SEM):

  • Introduction to SEM
  • Site targeting
  • Keyword Targeting
  • CPC, CPA & CPM based accounts
  • Demographic targeting bidding

Social Media Marketing:

  • Definition of Social Media marketing and Social Media
  • Blogging
  • Social networking
  • Use of different social media platforms
  • Video creating & sharing
  • Content creation

Content Strategy:

  • CTC via content
  • Article marketing
  • Promotions
  • Content marketing tools

Web Analytics:

  • Introduction to web Analytics
  • Campaign tagging & reporting
  • Using googleadwords data
  • Linking
  • Real time data

Email Marketing:

  • Importance of Email Marketing
  • Email marketing platforms
  • Create forms
  • Create Opt-in lists
  • Creating & trackingemailers

E-Commerce Management:

  • E-commerce marketing
  • Product keyword research
  • Uploading products to website
  • Inventory management
  • Supply chain management
  • Pay per click

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