Digital Marketing Syllabus | MCS | Lincoln University College
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Introduction to Digital Marketing:
- Importance of digital marketing
- How can digital marketing be the ultimate tool for success for businesses?
- How to conduct a competitive analysis
- Case studies regarding strategies involved
- Marketing automation
- Digital analysis
Planning and Creating a Website:
- Brand awareness, credibility & deliver among consumers
- Practical demonstration on how to create a website
- How to incorporate design and other elements into the website
Search Engine Optimization (SEO):
- On-page Optimization
- Keywords
- History & growth of SEO
- Off-page Optimization
- Google Ad words
Search Engine Marketing (SEM):
- Introduction to SEM
- Site targeting
- Keyword Targeting
- CPC, CPA & CPM based accounts
- Demographic targeting bidding
Social Media Marketing:
- Definition of Social Media marketing and Social Media
- Blogging
- Social networking
- Use of different social media platforms
- Video creating & sharing
- Content creation
Content Strategy:
- CTC via content
- Article marketing
- Promotions
- Content marketing tools
Web Analytics:
- Introduction to web Analytics
- Campaign tagging & reporting
- Using googleadwords data
- Linking
- Real time data
Email Marketing:
- Importance of Email Marketing
- Email marketing platforms
- Create forms
- Create Opt-in lists
- Creating & trackingemailers
E-Commerce Management:
- E-commerce marketing
- Product keyword research
- Uploading products to website
- Inventory management
- Supply chain management
- Pay per click