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20 Social Media Management Tools

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In the current digital world, digital marketing has become one of the most important factors for any business. In this digital marketing, social media management and marketing is also an important factor. Therefore, to make social media management easier and faster, we have various Social media management tools available.

Today, we have an article about free social media marketing tools as well as paid social media marketing tools. These tools will help you and provide you functionalities for social media management.

Social Media Management Tools

  1. HootSuite
  2. Sprout Social
  3. Buffer
  4. Buzzsumo
  5. SEMrush
  6. MeetEdgar
  7. Agora Pulse
  8. Sendible
  9. e-clincher
  10. Social Pilot
  11. CoSchedule
  12. MavSocial
  13. CrowdFire
  14. Tailwind
  15. Later
  16. Oktopost
  17. Hubspot
  18. SmarterQueue
  19. ContentCal
  20. Zoho Social

#1. HootSuite

HootSuite is one of the most popular social media management tools that people currently use. It is a platform where you can manage all your social media accounts and schedule posts.

Features:

  • All-in-one platform.
  • Manage and schedule posts.
  • Run social media ads.
  • Measure social ROI.
  • Multiple integrations available (Asana, Slack, Mailchimp, Trello, and Zendesk).
  • Different plans (Professional, Team, Business, Enterprise).
  • 30-day free trial.
  • $19/month, $99/month, $599/month, and other custom plans also available.

#2. Sprout Social

Sprout Social is also another social media tool similar to HootSuite. It also combines various social media tools in one platform. Moreover, this tool is praised by many users for its amazing reports of its performance.

Features:

  • Social media scheduling, monitoring, and reporting.
  • Also provides CRM (Customer Relationship Management) features.
  • Generates an amazing report for its users.
  • View metrics by platform or posts.
  • Great for working with team members.
  • You can also monitor hashtags and keywords.
  • Has a 30-day free trial option as well.
  • Standard ($99/month), Professional ($149/month), and Advanced ($249/month) plans.

#3. Buffer

Buffer is similar to any other social media management tools in most aspects. However, what distinguishes it from others is its mobile application. Therefore, using a buffer has made social media management more flexible and easier.

Features:

  • Provides visual reports and analytics to track engagement metrics (mentions, likes, comments, shares, retweets, clicks, and reach).
  • Also highlights your top-performing posts.
  • In addition, having a mobile application will also let you flexibility and ease of work even when you are outside.
  • Moreover, it also supports video and GIF uploading.
  • 14-day free trial.
  • Pro ($15/month), Premium($65/month), and Business ($99/month) plan.

#4. Buzzsumo

Buzzsumo is a different social media tool that the ones that we have discussed before. It helps to explore high performing contents, and also monitor trends and comments. In addition, it also helps to discover influencers that can power-up your campaign or your brand.

Features:

  • It has brand monitoring tools that will help you discover mentions of your company or your competitor.
  • It will also alert you about relevant keywords, backlinks, and domains.
  • Moreover, it will also search for relevant brand content across the internet.
  • 7-days free trial.
  • Pro ($99/month), Plus ($179/month), Large ($299/month), Enterprise ($499+/month) plans.

#5. SEMrush

Although many people know SEMrush as an SEO tool, it has various functionality for social media management. The advantage of SEMrush over other social media management tools is that it can integrate your social media management with your overall SEO and marketing strategy.

Features:

  • Social Media Tracker.
  • SEO integration.
  • Moreover, it also includes an image editor, UTM-builder, and link shortener, for customizing your posts.
  • You can also manage ads across Facebook, Messenger, Instagram, and the Audience Network.
  • Track cross-platform engagement with users.
  • 7-days free trial.
  • Pro ($99.95/month), Guru ($199.95/month), and Business ($399.95/month) plans.

#6. MeetEdgar

MeetEdgar is a social media management tool that is different than other tools. Instead of creating contents and posting on several platforms, its main focus is on recycling old posts automatically. This is highly useful for people who do not have enough time to spend on creating and scheduling new contents regularly. Therefore, this tool is very important for such business owners.

Features:

  • Recycle new posts if you run out of ideas or do not have time to create a new one.
  • Shares old posts based on high engagement statistics.
  • Available as a browser extension.
  • 7-days free trial.
  • Edgar Lite ($19/month), and Edgar ($49/month) plans.

#7. Agora Pulse

The Agora Pulse is a social media management tool like any other but with some of its own unique features. These unique features include automated inbox assistant, publishing queue categories and team friendly prices.

Features:

  • It includes scheduling, responding, and reporting features.
  • It also includes built-in CRM to track your followers.
  • Real-time collaboration with team members.
  • It also has a unique feature like full coverage of all static ad comments.
  • Publishing Queue Categories.
  • Automated Inbox assistant.
  • Team friendly prices.
  • 28-days free trial.
  • Medium ($79/month), Large ($159/month), X-Large ($239/month), and Enterprise ($399/month) plans.

#8. Sendible

Sendible is a social media management tool which is mainly used by agencies with multiple clients. It also provides various integration options.

Features:

  • Especially useful for agencies with multiple clients.
  • Also, it allows you to customize your dashboard according to your branding to attract new clients.
  • In addition, it also has integrations such as the Canva graphics editor, royalty-free image search, and YouTube search.
  • Provides content suggestions.
  • 14-days free trial.
  • Starter ($29/month), Traction ($99/month), Growth ($199/month), and Large ($299/month) plans.

#9. e-clincher

e-clincher is an all-in-one social media marketing tool. It performs all the social media management tasks and has some unique features to itself as well.

Features:

  • Schedule and publish posts.
  • Analyze social media performance.
  • Moreover, it also allows you to auto-post with smart queues and RSS feeds.
  • Also helps in finding social media influencers.
  • Real-time monitoring and team collaboration.
  • 14-days free trial.
  • Basic ($59/month), Premier ($119./month), and Agency ($219/month) plans.

#10. Social Pilot

Social Pilot is a social media management tool with a simple dashboard that is easier for users to use. It also finds and suggests contents including different industries.

Features:

  • Great for agencies that work with multiple clients.
  • Discover & Publish Popular Content with Curated Content, RSS Feeds Automation, Bulk Upload.
  • You can also engage with clients or audiences with the social inbox.
  • It also provides white-label reports which are very useful while making decisions.
  • 14-days free trial.
  • Agency ($83.33/month), Small team ($41.66/month), Professional ($25/month), as well as custom plans.

Recommended:

#11. CoSchedule

CoSchedule is a powerful calendar tool that helps you to manage various aspects of marketing.

Features:

  •  manage and collaborate with your team to create your social media posts, content, events, and tasks.
  • Using CoSchedule, you can organize all your projects (social media, content, events, emails, etc.) in one place.
  • It also has a feature that automatically finds optimal posting times and also fill gaps in your social media schedule with your best posts.
  • 14-days free trial.
  • Blog Calendar ($14 per user/month), marketing calendar ($29 per user/month), and marketing suite with custom price plans.

#12. MavSocial

MavSocial is a social media marketing tool that helps to manage posts and content features. Also, it mostly focuses on visual content.

Features:

  • Scheduling, monitoring, and reporting posts.
  • In addition, it also has a digital library. Here, you can manage, use, and edit your multimedia for your social media posts.
  • Moreover, it also has a search engine where you can search through millions of stock photos.
  • Track keywords and terms to understand industry trends.
  • It is also available as an app.
  • 14-days free trial.
  • Advanced ($16/month), Pro ($65/month), Business ($165/month), and Enterprise ($415/month) plans.

$13. CrowdFire

CrowdFire is a social media marketing tool that helps you schedule contents, as well as provide suggestions on sharing articles.

Features:

  • CrowdFIre lets you connect your blogs, YouTube channels, and online shops.
  • Moreover, it also monitors updates on your sites, blogs, or online shops, and creates beautiful posts to share on your social media for the update.
  • Pre-schedule posts.
  • It also automatically customizes your posts for all your social profiles.
  • Free ($0/month), Pro ($7.48/month), premium ($37.48/month), VIP ($74.98/month) plans.

#14. Tailwind

Tailwind is a Social Media scheduling tool for Instagram and Pinterest. It also provides recommendation for improving your Pinterest and Instagram performance.

Features:

  • Social Media Marketing tool for Instagram and Pinterest.
  • Provides features such as Pinterest content promotion and Instagram UGC content management.
  • 1-click hashtag suggestions.
  • It also picks the times when your audience is most engaged to post your content.
  • In addition, you can also schedule an entire week of pins in just 20 minutes.
  • Free trial for up to 100 Pins on Pinterest and 30 posts on Instagram.
  • Pinterest Plus and Instagram Plus plans both starting at $14.99/month.

#15. Later

Later is a social media management tool that mainly focuses on Instagram. However, you can also connect your Pinterest, Facebook, and Twitter profiles on this tool.

Features:

  • It has a visual calendar where you can drag and drop images to schedule them.
  • Preview your feed before you post to create a beautiful Instagram aesthetic.
  • It also helps to find and repost user-generated content.
  • Analyze performance using analytics.
  • Make sales by linking posts and pages to product pages or other websites.
  • Free ($0/month), Starter ($7.5/month), Growth ($12.5/month), and advanced ($25/month) plans.

#16. Oktopost

Oktopost is a different social media management tool than others before this. It is a social media management tool for B2B enterprises.

Features:

  • It is used to generate leads through social media and quantify the business value of their social media efforts.
  • It also makes sure that the businesses are using the right social platforms effectively to reach their audiences.
  • You can use this tool for posting automation, scheduling, and management.
  • Moreover, you’ll also get the analytics geared toward a B2B business.
  • Pricing depends on the basis of the custom plans you get.

#17. Hubspot

Hubspot provides a social media marketing tool as a part of their all-in-one marketing software. This marketing software starts at $1,120 per month.

Features:

  • HubSpot integrates all your marketing efforts such as social media, email, SEO, and CRM into a single platform.
  • Therefore,  you can easily compare your results across your marketing channels and measure your social ROI.
  • You can now publish to social networks in the same place you build campaigns.
  • In addition, you can also monitor social mentions.

#18. SmarterQueue

SmarerQueue helps you in planning, analyzing, and publishing contents and posts. It is a smart all-in-one social media management tool.

Features:

  • It helps you identify your top Facebook, Twitter, and Instagram posts with the help of the reporting tool.
  • SmarterQueue optimizes all your social media marketing efforts by determining your best types of content, hashtags, mentions, posting times, and more.
  • It also has an Instagram Top Nine tool with which you can pick your favorite nine posts to share as a collage.
  • Also provides a social media calendar.
  • It also has a social inbox with which you can manage all your communications across each of your social media accounts.
  • Also helps to conduct competitor analysis.
  • 14-days free trial.
  • Solo (£13.99/month, paid annually), Custom (£13.99/month, paid annually), Business (£26.99/month, paid annually), and Agency (£53.99/month, paid annually) plans.

#19. ContentCal

ContentCal is a tool where you can bring your team together for creating social media content production workflows and managing ongoing projects.

Features:

  • It is used for planning and publishing content, reviewing analytics, and responding to conversations.
  • You can also integrate with all your favorite tools, including Trello and Slack.
  • It has a beautiful visual calendar.
  • You can also set up flexible approval flows.
  • Collaborate with your team.
  • In addition, you can use the Web Clipper or mobile apps to share links and text.
  • 14-days free trial.
  • Pro ($17/month), company ($47/month), premium custom, and enterprise custom plans.

#20. Zoho Social

Zoho social provides you the content calendar and the flexibility to schedule your posts.

Features:

  • It provides flexible scheduling so it saves your time.
  • You also get a content calendar to plan your content.
  • Moreover, it has a monitoring dashboard with which you can respond in real-time and engage with your audience as often as you like.
  • It also has analytics to provide you social reports.
  • 15-days free trial.
  • Standard ($15/month), professional ($25/month), agency ($200/month), and agency plus ($300/month).

I hope this information was helpful.

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